Pulling Together a Feature

At this stage of our project we’ve found several important angles to explore regarding the way online streaming will affect the broadcast industry if legal streaming alternatives became available and popular in Australia. We have divided up the story angles between our group members.

I will be examining the effect of services such as Netflix on children’s content, utilising case studies from the United States. I will also be examining the way local content has been affected using Canada as a case study. Live content seems to be a way to keep television on top at the moment and hence is another important angle to explore.

Sarah B will be looking at the legal implications of online streaming in regard to intellectual copyright and copyright. She will be interviewing people at the forefront of their fields to help explain the complexity of these ideas.

In some ways online streaming has been shown to help ratings on television. Eryk will be examining the catch-up effect. He will also be looking at ways that people are already streaming content in Australia, whether legal or illegal.

Tyson will be looking at the way the presentation of websites allow the effective dissemination of information to audiences. He will also be considering the appropriate publication and style for our website.

Jessica will be examining the impact on advertising. Television and online content work according to very different business models and advertising on each medium have very different levels of effectiveness.

We will be researching these in more detail and outlining our findings in the blog.