Kick start

A good starting point with some general info on the state of online video demand platforms in Australia. Looks like we are a bit behind the eight ball, only a matter of time before large companies like netflix and hulu overtake the expensive and inadequate services of Australia's quicklflix. The questions is why haven't they come here yet? How long will it be before they do?

Appealing to 'Generation Now'- But at What Cost? The Future of the Australian Broadcast Industry

Willy Wonka knew that the impact of bratty kids wanting it now could destroy an industry.


As Generation Y, we have a similar gratuitous desire to access the latest episodes of our favourite television shows- now. But at what cost is fulfilling this desire going to have on our Australian Broadcast industry?

Currently in Australia, accessing content online can be difficult and sometimes Generation Y must grudgingly rely on television to provide our craving fixes. Within this distinct lack of online streaming services available, what would happen if a service became available which made accessing content easily accessible? 

Netflix is one internet provider of on-demand internet streaming, which has been discussing entering Australia. They have already secured the domain name of '.au' and according to a 2011 US study by Schonfeld, Netflix significantly impacted the marketplace, with 50% of TV viewers sourcing content from the internet.  Already available in the United States, Canada, Latin America, the Caribbean, United Kingdom and Ireland, Netflix's appeal and success is its fixed rate service, allowing individuals to cheaply, easily and legally have any show they desire… by a simple mouse ‘click.’


And the Australian market wants it.

To Generation Y its an exciting blessing, of all their teen drama angst questions being answered now. Finaly we can know before the TV dwellers whether Blair will stay with Chuck. 

Ultimately, a service appealing to the gratuitous desires of generation Y and Z wanting content now, could however lead to the collapse of the Australian broadcasting media industry. With a large decrease in television viewers, the advertising industry could abandon television and move to online advertising- chasing the crowd in the search of greater economic revenue. By content being readily accessible and unrestricted by the regulations of television, watching local Australian content would decrease in Australia; in favour of other shows. 

Unrestricted by the Australian television and movie industries (broadcast, cinemas, distributors, etc.) content regulations, copyright issues and fixed advertising time, how can the Australian industry adapt to remain competitive in this changing environment?


Like Willy Wonka, it is therefore important that 'down the shoot' wanting it now must go. By identify how other media-landscapes have coped with the introduction of internet streamers, our team aims to predict and develop a possible innovative strategy to protect the future of our Australian industry.

Sources:
http://techcrunch.com/2012/01/08/how-people-watch-tv-online/
http://foglicious.tumblr.com/post/15846954971/fav-movie-bitch-veruca-salt-willy-wonka-and-the
http://www.readwriteweb.com/archives/netflixs_big_data_plans_to_take_over_the_world.php